Change the Stories, Change the Culture - Blue Sky Article

Change the Stories, Change the Culture

Sean Spurgin - Director of Learning Design


“The secret to high performance and satisfaction—at work is the deeply human need to direct our own lives, to learn and create new things, and to do better” – Dan Pink

Stories are our oldest technology. Since Homo Sapiens first sat around campfires eating roast mammoth, we’ve been using stories to share learning and create meaning for the world
around us. Stories help us feel a part of something larger than ourselves, give us a sense of purpose, and smuggle beliefs and information into our brains in an emotive and memorable way. In other words, they’re naturally viral.

Stories carry culture.

In 1770 Captain Cook claimed Australia for the British Empire. The colonists were amazed to discover that the Aboriginal Australians enjoyed a rich and incredibly
complex society despite being left untouched by ‘the modern world’ for over 40,000 years.

Stories build civilisations.

From monarchy to money, law to politics, every social structure we know is essentially just a story a group of humans choose to believe.

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