Change the Stories, Change the Culture - Blue Sky Article



“The secret to high performance and satisfaction at work is the deeply human need to direct our own lives, to learn and create new things, and to do better” – Dan Pink

Stories are our one of our oldest societal practices. Since Homo Sapiens first sat around campfires, we’ve been using stories to share learning and create meaning for the world around us. Stories help us feel a part of something larger than ourselves. They give us a sense of purpose and smuggle beliefs and information into our brains in an emotive and memorable way. In other words, they’re naturally viral.

McKinsey research into change management found that you are 3.7 times more likely to succeed on a change journey if you have a clear and compelling story.

This article brings to life some key insights and lessons that will enhance your storytelling skills. Discover even more around why stories are important, how to tell them well and what to expect as a result. If you change the story, you change the culture.



Download your free copy

* Please enter an email address
Please confirm you are happy to be contacted by Blue Sky. If you would like to know more about how we store and process your data, please see our Privacy Policy. You can unsubscribe at any time.



snippet of change the stories download


The Four Horsemen of the Customer Service Apocalypse


Blue Sky - Experts in People Change. All rights reserved 2019.

Get in touch

Request a call back to know more about the topics in our blogs, direct from the authors who wrote them.

Fill in the form below and we’ll call you back as soon as we can.

Alternatively, give us a call direct, on 01483 739400

    I have read and accept the Privacy Policy and consent to Blue Sky contacting me about my enquiry

    Get in touch