“The secret to high performance and satisfaction at work is the deeply human need to direct our own lives, to learn and create new things, and to do better” – Dan Pink

Stories are our one of our oldest societal practices. Since Homo Sapiens first sat around campfires, we’ve been using stories to share learning and create meaning for the world around us. Stories help us feel a part of something larger than ourselves. They give us a sense of purpose and smuggle beliefs and information into our brains in an emotive and memorable way. In other words, they’re naturally viral.

McKinsey research into change management found that you are 3.7 times more likely to succeed on a change journey if you have a clear and compelling story.

This article brings to life some key insights and lessons that will enhance your storytelling skills. Discover even more around why stories are important, how to tell them well and what to expect as a result. If you change the story, you change the culture.

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